Take you noticed that Facebook videos seem to be getting a lot of attending lately? That's because Facebook video publishing is a great way to make visual content, get more than engagement with your users, and have some fun, too.

One time you lot have uploaded your video and created your subtitles, y'all volition be faced with many publishing options.

If engagement is your chief goal, then doing a live video can get you the best results. Notwithstanding, you can still make amazing videos even if yous don't feel comfortable in front of the camera.

Plus, studies show that uploading videos directly to Facebook will give you 86% higher attain than posting a link to your video from YouTube or another hosting platform.

Facebook'south new publishing options fifty-fifty requite you the hazard to preschedule videos that testify up every bit alive.

So, what exercise all these options mean? And how can you apply them to your advantage?

Permit's wait at each Facebook video publishing option and see which one falls best into your marketing strategy.

Related Post: How to Schedule Facebook Posts

Facebook Video Upload vs. Facebook Video Slideshow

The outset important distinction is the divergence between uploading a video and creating a video slideshow. Facebook has added the feature of creating a quick video that but takes a few minutes using still images that you accept created.

facebook video options

Upload a video or create a video slideshow for Facebook.

Want to create a slideshow? It is a simple process. Outset by picking the 3-10 images that you lot want to include. Yous tin then choose how long you desire each paradigm on the screen. (They will all be the same amount of time.) And then add transitions if you want.

Y'all have the option to utilize royalty-free music that Facebook provides, or you can upload your own. Brand sure you have permission to apply any music that you choose!

facebook video options

Choose royalty-complimentary music for your Facebook videos.

Once y'all take selected your images and added transitions and music, yous publish it just like you would any other photo or text post. Your options are the same as for these post types: Publish, schedule, backdate, or save draft.

Facebook video publishing options

Cull when to publish your video on Facebook.

From the Facebook algorithm's standpoint, this doesn't count every bit a video upload. It is just a fun way to capture moments in a more unique way!

For example, I take used these to share photos from an event in progress. This gives me a take chances to share before we have time to do whatsoever editing of the final videos. Feel free to mix up your posting with this mail type. But remember: To get the most power out of your video creation, you will want to make videos and upload them.

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Publish Now

The get-go option you have under "Publishing Options" is "Publish now."

Just like it sounds, this option lets you publish your video to your Facebook page in real-time.

There is a twist, though! You will have the option to schedule information technology as a regular post or as a new release.

When you select the "new release" option, information technology will show upwards as a live video. People will exist able to make timed comments, and you will get the visibility boost of a alive video.

The just reason you lot would not desire to do this is—if for some reason—people demand to be able to fast forrard to different points in the video or if y'all don't want real-fourth dimension commenting.

facebook video publishing

Cull from a video post or new release that makes the video evidence up as if it is live.

When you select this option, people can schedule watch parties, and y'all can encounter analytics of how many people are watching it at i time (like you tin with a live video).

One time people have already watched the video, it will show up as a regular video mail in your news feed.

Publish Your Facebook Video every bit a Premiere

At get-go glance, "Premiere" and "New Release" might seem like the same thing.

Notwithstanding, some subtle but important differences be between these Facebook video publishing options.

When you select the "Premiere" option, it has all the advantages of being released as a "alive" video, but y'all can schedule it.

Another attractive feature of using this choice is that y'all tin can create a different custom image (split up from your custom thumbnail) that will show up every bit an declaration post. Doing so gives you even more than power to customize how your video shows up to people who are seeing information technology for the first fourth dimension.

facebook video publishing premiere

Facebook video publishing options

After people watch the video, they will run into your custom thumbnail epitome in their newsfeed rather than on the announcement image. (If you are scheduling natively on Facebook, always make certain to double-bank check your settings so that you lot are scheduling it for the correct fourth dimension zone.)

Schedule Your Facebook Video Post

A lot of the options under "Publishing Options" look like at first glance. You might be tempted to think that "Schedule" is the aforementioned as "Premiere" … but look closer!

The key divergence here is that you are still scheduling your video, but it is not showing as a "live" video. Then, yous won't have real-time comments or analytics. You also won't get the visibility and appointment boost of alive videos.

facebook video publishing schedule

Facebook video publishing schedule

The one boosted characteristic that you go with scheduling that is not available in the earlier options is the power to have your post automatically elapse. If yous are creating a video that you lot are going to boost for a limited fourth dimension offer, this might be a expert selection for yous to examination.

Backdate Your Facebook Video

Do you have videos that are more relevant to past dates that never got posted? Then you might want to backdate them. Doing so can provide historical context to your folio and accept videos evidence upwards in the best order in your timeline.

Facebook video publishing backdating

Facebook video publishing backdating

When you backdate, you can simply choose a twenty-four hours, not a time, but information technology will still order things correctly on your newsfeed. You also take the option to hide the postal service from your newsfeed. It volition still exist visible on your video tab but not every bit people scroll through your timeline.

The final and final option for publishing itself is to "Save as Typhoon." Do this to relieve all the piece of work you lot have put in and then far if y'all are non ready to make a decision virtually which publishing selection is right for this video.

Where to Publish Your Video on Facebook

In add-on to the options of how to publish your video, y'all also have control over where to publish. You tin select one or multiple options depending on your goals for the video and how y'all plan to share information technology.

Facebook video publishing, where to post

Where to post your Facebook video

News Feed

If yous want to brandish the video in your news feed, select this option. It allows the video to bear witness upward in the timelines of the people who follow your page. (An of import caveat: Like whatsoever other postal service, your reach to your followers will never be 100%.)

You besides have a 2d risk to add an end date. This cease engagement is a little dissimilar than the "expire" option we talked about before. In this case, it will still exist in your news feed, simply Facebook will stop showing information technology to new people on their own personal timelines.

Display in Sentry

An boosted place to get some optics on your video on Facebook is the new(ish) "Sentry" tab. Many influencers are using this space to get their videos in front of a whole new audience.

Don't select the Sentry selection if you want to go on your viewership limited. If y'all want as many people equally possible to see your content, this is an additional distribution aqueduct yous might non even be using.

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Permit Embedding

Some other mode to get more than people to run across your video is to allow embedding. You can embed the video on your ain website (making it easy for people to sentry in the context of a weblog post or other content and direct them back to your Facebook page). And this option allows others to embed your video on their website.

Add as a Hole-and-corner Video

Is your video for a limited audience only? When you lot select "Hole-and-corner Video," all the other options will no longer be available. This creates a secret link for the video that y'all tin share with select people that you want to view it. The video will not exist visible anywhere else on Facebook except for the people who have the link.

Other Facebook Video Publishing Options

Want a couple of more quick things you can do with your videos?

Start, you can allow other pages that you are an admin on to post the video every bit a native upload to their page also. This is different than their sharing information technology, as information technology shows both pages as original sources of the content.

Facebook video publishing options

Choose from various Facebook video publishing options.

You can also choose to plow off comments and/or live comments. Most of the time, you lot really want comments and reactions as getting great engagement is ane of the best parts of using video on your Facebook folio, simply the option is there.

Terminal, simply not least, you tin can connect your video to a non-profit directly, and so people can donate to that cause. If you are trying to build awareness of a non-profit, this can be a great option.

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New Facebook Video Publishing Options You Need to Know